On Thursday, a rumor that New Oriental has begun a shift to providing training to parents went viral on the Chinese internet. The company’s staff responded to the China Securities Journal reporter, saying that this rumor is a misunderstanding.
Family education is what the company has always focused on. In 2008, a family education and guidance center was set up, and each branch school also has a family education department. More accurate information about the school’s educational offerings can be found in its official announcement.
Under the “double reduction” policy, tutoring schools are busy finding new pathways for their services. As the bellwether in China’s tutoring industry, New Oriental’s every move attracts attention.
According to Yicai Media and other reports, New Oriental has launched several quality education growth centers in Beijing, Hangzhou and other cities, including the “Quality Parents Wisdom Hall”, which provides parents with multi-dimensional knowledge including family education, parenting methods, multi-business management, time allocation, efficient learning and other topics in an effort to help parents better their own parenting methods.
This news has been met with skepticism from netizens. “Training parents, and then children sit in on classes?” “It’s too difficult for parents. We received training in the past. Now we have finally grown up and have a baby. Why it is still us to be trained?” “Is it necessary to train parents how to help their children with homework?”
After the implementation of the “double reduction” policy, quality education for primary and secondary schools and vocational education for adults have become the transformation targets in the eyes of many educational institutions.
On July 28, Yuanfudao launched a new brand of science enlightenment education dubbed “Pumpkin Science” for children aged 3-8.
On August 11, TAL‘s official WeChat account reposted an article from China Daily, saying that its First Leap venture, a children’s quality education brand owned by TAL, announced to have gone through a comprehensive upgrade, and will soon launch five quality education products, namely drama, aesthetic education, intellectual education, speaking and reading in the brand-new Leap Space.
In recent years, the call for “educating parents” has become increasingly strong. On June 30, a document from the Education Department of Zhejiang Province stated that some places in Zhejiang have learned from the”star-rated parent license” taken by Shangcheng District of Hangzhou, and made effective explorations on issuing licenses to parents. Some related provincial departments are also making inroads into this area. Since the autumn semester of 2021, Zhejiang province plans to roll out a pilot credit system for parents in its Digital Parent School, and later on this system will be implemented throughout the province.